We gave existing flavours a design reboot and also suggested what alcohol these flavours would go well with. Apple and Mango was designed to mix with Rum, creating a tropical cocktail. Orange and Passion fruit was marketed as the ideal mixer for Vodka, as Orange and Vodka is already a popular drink combination.
 Bottles would come in 3 formats, a 1.5lt share bottle, 150ml individual bottles and a 4 pack of 120ml bottles. We think variety is important, J20 currently does not provide a share bottle and their individual bottles are few and far between and usually made from plastic. Material are very important to our new brand identity, we chose a matte glass similar to that of brands such as Grey Goose and an aluminium screw top. Multi packs have had a redesign as they were very flimsy and hard to hold, adding a handle will improve customers ease moving the bottles.