I had the pleasure to work with Iglouu as a creative in a group project, they pretty much gave us free reign as to what we wanted to create. Another creative and I came up with an origin story of why Louu their mascot set up shop in Newcastle. I got to pitch the ideas to the owners of Iglouu and they loved it. Which lead us to create this campaign and to create supporting materials for their store!

The company used our video on their social and it had positive reviews, which was great to see! I love the concept of our campaign there are some parts of the video execution that are not to my taste, however I am very pleased with the overall finished product.