As part of the J20 re brand, we decided to create a launch party. I created menu's for J20 cocktails with a clean and effective design and tried to add a little humour to the descriptions. Each menu is dedicated to a flavour and a specific alcohol that accompanies that flavour. Each flavour and its reflecting menu are targeted at specific age ranges within our demographic of 25- 35. Gin is aimed at 32-35, Rum is aimed at 28 -31, Vodka is aimed at 25-30. A recurring theme in the menu's is use of celebrity couples as this fits with our theme of 'Made For Each Other'.