J2O REBRAND - PR EVENT CONCEPT

07:12

Please find below concept mood boards for our Launch Party for J20.

Each member of staff will wear all black, accompanied by women wearing black bobbed wigs and heavy black makeup, the only pop of colour will be there lipstick that resembles the flavours of the drinks. We want our products to always be the main attraction in our event, having and overall Black and White theme makes them the pop of colour. 
If we were to throw the launch in Newcastle we would choose the Boiler Room as it is a very edgy industrial space, great for an urban vibe and also a large enough space to accommodate entertainment, and a large number of guests.
Contemporary dance and ariel dancers will preform throughout the night to create a sophisticated atmosphere. These will be in lighting that makes them look like a silhouette. A DJ will also be present as well as special guest Riton an up and coming newcastle Dj who has recently been in the charts with his hit Rinse and Repeat.
Accessories to add to the room include long white flowing drapes, circular fairy lights, classy balloon structures and seat swings. All cups will be matte black or white and there will be an ice bucket filled with Pr samples of the drinks for guests to drink.
We want our drinks to be the main attraction so we intend to serve them in style, flavoured ice cubes, frozen fruit garnishes and attention to detail will be expected with every drink.

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