I made a lot of mock ups for Iglouu that tied in with our campaign idea. We wanted to make it multi media, so we incorporated a social media competition, where you had to pick up a sheet from the igloo store cut out your own Louu, take him with you some where interesting, snap a selfie, follow Iglouu and hashtag the image. Whoever had the best image won a prize or a discount. Our initial idea was to have a QR code on the flyer so you could see the video to explain what to do. Unfortunately we never got this done, due to issues creating a video and uploading to the companies YT. Yet we did make a mock video shown below the cutout. 

Little images of Louu's travels that were used in the advert were also created to  hang in the shop and also kept in a photo album for visitors to look through. 

Finally I made a little poster/ social advert for the company to use.